On Wednesday, 24th September, Adidas made a major announcement of the opening of its design studio at Brooklyn, which will be staffed by threw design veterans from Nike, namely Denis Dekovic, Marc Dolce and Mark Miner.
Under the mentorship of these designers, the store will focus on exclusive design direction for Adidas and developing an enhancing interaction of the company with the consumers, thereby making Adidas a U.S friendly brand.
Speaking of the three veterans from Nike, Denis is a recent football footwear designer at Nike and possesses experience in women’s, basketball and tennis. Dolce has an extensive and detailed exposure about Nike’s sportswear division and Miner is famed for his excellent work on the Nike Free Run style.
Hitting the grounds early next year, the Brooklyn Design Studio will successfully enable Adidas to make a move towards it belief exploring design direction for the brand. Moreover, the strategic location of the store is by and large going to attract a number of customers.
