Inspired by the beauty and grandeur of Rajasthan,Anita Dongre’s latest collection is shot by R Burman at the magnificent Samode Palace in Jaipur with models Jyotsna Chakravarthy and Anuj Choudhary being the faces. The film showcases bridal wear from Anita Dongre’s Timeless label, including some of her signature lehengas with exquisite Gota Patti handwork done by artisans in Jaipur.

From sensuous saris, swirling lehengas, dramatic jackets, to beautiful salwar kameez, the collection is a treasure house of rich Indian traditions with her signature effortless elegance. She has given her Bridal lehengas a twist by using gota patti embroidery paired with crisp raw silk bandi. This gorgeous collection is dominated by Lime Green, Gulabi Pink, Ink Blue and Rose Pink,with accessories from her stunning Pink City jewellery line.

The Indo Fushion line of Anita Dongre Menswear, is classic and elegant, and fit for a prince. Drawing inspiration from Samode Palace, this season’s line consists of unconstructed garments that allow for layering. Crafted from high quality monga silk, heavy linen, brocades, dupioni silk and kheta silk, on offer are kurtas, bandhgalas, dhotis, shirts, trousers and bandis, in shades of beige, maroon, black, navy blue, cement with the inner layering in electric blue, lime green and various other bright colours.