Following the successful launch of its collection of watches, Swarovski is returning to the Basel world fair and the global watch making market with Swarovski watch collection in 2010.Having already created a total of 45 models for the last collection, this season sees Swarovski increase its offering by 16 new pieces and one limited edition.

The company is strengthening its “Octea” line, which have played a considerable part in the collection’s success to date, with a number of new colour variations for 2010.

Honouring the elegant and functional styling of the original “Octea Sport” watch, the three new 2010 versions of the model offer a colourful alternative.

This year, the “Octea Sport” in orange unites dynamic colouring, timeless design and an impeccable watch mechanism. At the same time, it offers all the features that brought its predecessor worldwide acclaim.

The unidirectional rotating bezel is made entirely of faceted crystal and represents a significant technical achievement. This time it is exclusively clear crystal, with highlights provided by an eye-catching orange scale divided into minutes. Beneath the anti-reflective sapphire crystal, the luminescent hands and central second hand pass orange hand-applied indexes and Arabic numerals. The aperture for the date indicator is positioned at 3 o’clock, close to the Swan that replaces the 12. The sophisticated dial combines matt grey and sunray silver grey finishes, while the notched crown, which features a cabochon covering the Swan motif, completes the steel 39-mm case that houses the watch’s Swiss made ETA movement.

Complementing the sunray cut crystal of the bezel, six clear crystals punctuate the vibrant orange of the rubber strap at regular intervals, each of the crystal highlights is set and screwed down with the greatest craftsmanship. The faceted horns and ardillon buckle, as well as the case engraved with the Swanflower™ motif, are all hallmarks of the company and make this model unique and instantly recognisable.

The two other “Octea Sport” models – available in red and black – offer the same watchmaking finesse, with a clear crystal and red or entirely Jet Hematite crystal bezel.