In support of the October’s Breast Cancer Awareness month, British designer Stella McCartney is launching the Alina Playing lingerie collection.
The new range includes pink shaded balconette bra, a soft-cup bra and a bikini brief. A percentage from the sale will benefit three breast cancer charities: the Linda McCartney Centre in Liverpool, England, the National Breast Cancer Foundation in the U.S., and the National Breast Cancer Foundation in Australia.
In addition, the designer will also be launching the Louise Listening bra which got its name from Stella’s late mother, Linda Louise McCartney who died in 1998 with breast cancer. The bra is created to reduce discomfort during the healing process of getting a double mastectomy. All proceeds from the sale will be donated to the Hello Beautiful Foundation, a London breast cancer charity founded by Jane Hutchison.
The face of the campaign for the new range is gorgeous model and actress Cara Delevingne. The Alina Playing collection will be available at the designer’s official website and at other online retailers such as Net-a-Porter, Barneys New York and Selfridges to name a few.
