Milan (Italy): The iconic sunglasses brand Ray-Ban – announces the latest in the brand’s Never Hide communications platform – Never Hide #Campaign4change.
The campaign features a series of eight unique creatives shot by the photographer and videographer Cheryl Dunn showcasing the iconoclastic, Never Hide spirit that lies at the heart of the Ray-Ban brand, bringing to life inspirational individuals as pioneers, trailblazers and rule breakers in their everyday lives, ready for a change. The protagonists of these shots are telling their first #Campaign4change stories. Designed for those who want to celebrate their individuality, stand apart from the crowd and show what you really believe in, the latest collection fuses classic styles with a contemporary attitude for lovers of Ray-Ban yesterday, today and tomorrow.
