With a renowned reputation for quality and Italian craftsmanship,Gucci announced the launch of Gucci Eyeweb, a new collection of sunglasses designed by Creative Director Frida Giannini with the digital generation in mind.

 

Already a leader in the luxury eyewear segment, Gucci is extending its product portfolio with its first line of youth-oriented styles. Taking a pioneering approach, Gucci Eyeweb combines high-end quality with strong iconic styles that are destined for a younger audience both in terms of design and price.

 

Produced under license by Safilo, Gucci Eyeweb consists of two models, in six different colors and will be followed by the subsequent debut of 3 new models in early spring. The male model carries a single iconic G, while the female model carries the Gucci iconic double GG. Each model is distinguished by the signature green and red stripes of the iconic Gucci web, which together with the “world wide web” inspired the new product’s moniker.

 

The creative concept, which includes the debut of a dedicated microsite, has been developed especially for social web-users, who frequently share photos and party experiences online. On www.guccieyeweb.com, users will encounter a multi-functioning online world to meet, play and share. “I designed these sunglasses and the accompanying social networking site with today’s digital generation in mind. I hope that they will both enjoy wearing them and ‘reflecting and connecting’ their own creativity with their friends around the world," said Frida Giannini.

 

Sharing experiences is a key feature of www.guccieyeweb.com, as is user interactivity. The site is characterized by bold visual graphics and a constant sense of movement. Music plays during photo uploads, a “time-slider” allows users to choose whether they want a day or night ambience. Visitors can choose the city they feel like being in, which instantly changes the ambience, language and background music of the sit.

 

“It was important for us to speak to these customers in their own language and in their own world,” continues Giannini. “The novelty of this microsite illustrates that perfectly.”