Gucci launches its new GUCCI 25H, showcasing the watch design in a series of striking compositions and a video inspired by the art of watchmaking.

The automatic edition of the GUCCI 25H is the House’s first mechanical watch in the super-slim sports-luxe mode, fitted with a debut in-house calibre, the GG727.25. In recognition of this milestone moment in Gucci’s watchmaking history and celebrating the timepiece’ multi-layered design, the campaign is shot in a watchmaker’s studio. It includes portraits of models ‘at work’ wearing GUCCI 25H styles and still life representations of the watches, all set among technical drawings, cogs, dials and movements.

The GUCCI 25H automatic steel edition takes center stage in the new imagery. Capturing the design’s impressively thin 7.2mm case, sleek bezel and contemporary architectural details, the images composition also highlights its satin-brushed finishing and dark-grey horizontal lines.

 The different sizes and styles of the GUCCI 25H quartz editions is crafted with an ultra-fine 4mm case and features signature Gucci details and a five-link integrated bracelet design. With a steel and 18kt yellow gold-plated case, one edition is presented in two different sizes. Another, with a steel case and a silver brass dial, is accompanied by the smaller version with a diamond-embellished bezel and a white brass dial.


Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographer/Director: Angelo Pennetta

Make-Up Artist: Thomas De Kluyver

Hair Stylist: Malcolm Edwards