Gucci Creative Director Frida Giannini has collaborated with award-winning musical artist Mark Ronson, for the launch of Gucci icon-Temporary, a flash sneaker store.

 

A new limited edition Gucci Ronson sneaker will travel the world and introduced at each international destination, in addition to an exclusive edition of 18 sneaker styles in the collection. The collection includes 16 men’s styles and 2 women’s styles, incorporating classic Gucci design signatures, such as the GG logo or a stylized version of the iconic Gucci red and green web detail. Each design includes silver or gold metal dog tags as well as an embroidered ‘Limited Edition’ label inscribed inside the shoe. Customers’ initials can be embossed onto a customized leather tag on the shoe laces, if desired.

 

Conceived as true collector’s items, each GUCCI ICON-TEMPORARY sneaker and limited edition Gucci Ronson sneaker comes with unique packaging designed specifically for each city on the international tour. "From the moment I first sat down with Mark we connected. He has a great eye for design and an amazing knowledge of sneaker history. He is an artist whose influence is cross-cultural and cross-generational,” says Frida Gianni.

 

Each client will receive a custom 12-inch vinyl record with exclusive limited edition tracks, selected by Mark Ronson, as a gift with the Gucci Ronson sneaker’ says Mark Ronson. "I spent many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectable one” he further commented.