Gucci announces a further evolution with its Souvenir collection,comprised of a selection of leather goods (handbags, luggage and small leather goods) and silks which are given different treatments for different regions.
Luxurious embroidered patches are applied to the Souvenir items in different combinations depending on where the pieces are on sale in the world.
The customisation takes the form of embroidered patches created from multi-coloured thread. The iconography is typical of the House and is made up of a combination of flowers, animals and script depending on where they are on sale geographically.
For example, in America the collection features roses and the text ‘Blind for Love’, while in Europe it has a bee and flowers; meanwhile China has the sacred heart and roses, and Australia the anchor, heart and roses., while Christmas items display the poisoned heart (heart with a coral snake) and flowers.
