Forevermark, has announced its first India specific campaign for Capricci, the nose pin collection. The campaign like the collection is a reflection of the many expressions and many choices of the modern Indian woman.
Conceptualised by J. Walter Thompson India and produced and directed by Prashant Issar Sippy of Tubelight Films, it depicts the idea of ‘Wear What You Feel’, the different moods of a woman through seven nose pin jackets.
The campaign also showcases the versatility of the Capricci collection which includes one classic Forevermark diamond nose pin, seven exclusive jackets for everyday of the week, two Forevermark diamond stud earrings and one charm bracelet. The jackets can be interchanged and worn as different nose pins. Alternatively, the jackets can also be attached as charms to the bracelet.
