At the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador.

“We are happy to welcome Bradley Cooper to our exclusive circle of brand ambassadors. With his pursuit of quality and creativity, he is a perfect match forIWC, a brand which during its 150-year history has continued to renew itself and delights people the world over with its passion for handcrafted watchmaking,” says Christoph Grainger Herr, CEO of IWC Schaffhausen.