At a recently concluded event in Berlin, Global Fashion Consultant, Giles Deacon, exclusively unveiled his latest machine-washable collections at P&G Future Fabrics, which included a range for Arieland Downy.
For this new collection I was inspired by the macro-trend of multi-sensorial fashions and fabrics. Aware that both Ariel and Downy have the capability to preserve and protect these fashions I set about creating designs that bring the best of each brand to life. For Ariel it was all about making first impressions last, colour, confidence and impact. For Downy I focussed on giving people the confidence to wear an item all day and feel as great in it in the evening as they did when they first put it on in the morning.”
Its Cognitive Science meets Fashion and Fabrics after fabric trends forecaster, Première Vision, opened with a presentation given by Associate Fashion Director, Sabine Le Chatelier on fashion as a multi-sensorial experience, which illustrated how fabrics are more than visual – an alchemy of look, feel and handle or behaviour. Also revealed was the current industry trends in textile and fabric innovation where imagination and technology are combining to produce exciting sensorial fashions that are also washable, easy to care for and sustainable.
