The recently organized famous Watch of the Year award saw Piaget winning the award for Watchmaking Campaign of the Year award in the Film/Cyber Category with the film titled Dragon & Phoenix.

 Piaget conceived and designed a collection comprising over 20 lyrical and precious creations that highlight a range of rare skills. More than 40 professions were indeed involved in giving life to the emblematic Dragon and Phoenix.

Gold engraving and sculpting, along with champlevé, miniature and grand feu enamelling, all reveal the artistry of ancestral crafts dedicated to watchmaking.

 To convey the vibrancy of this exceptional collection, the House of Piaget and the “Le Truc” agency worked together to create a story that refers to the legend of the Dragon and the Phoenix. In a gentle dance performed to the tune of violins, these animals bring watchmaking products to life with a delightful blend of refinement and simplicity.

Ringier’s management paid tribute to a strong history and great creativity.