If you wonder about Lady Gaga’s unmatched eccentricity, then chalk it up to Nicola Formichetti, a force behind the bizarreness of pop star minus her stage persona.
The 34 years old stylist turned creative director of Thierry Mugler is an emerging fashion influence worldwide, gaining popularity from his outlandish collaboration with Lady Gaga since her dawn as the monarch of high fashion. A fantasist Nicola and his otherworldly theatrical sensibilities might create wonders but it’s the digital savvy in him which rocks the cradle.
Quite unlikely, where everyone would imagine Lady Gaga to be his muse, Nicola finds digital media inspiring enough to churn his creative juices. In a recent interview to a fashion magazine, Nicola says that he is using the digital world to invigorate the house of Mugler.
Though his pre-show and post-show tweeting might be blamed of losing exclusivity but it’s his loyalty to fans which keeps him going. So he blogs live before, during and after his runway shows, allowing folks at home, including 100,000 plus twitter followers a preview before any fashion editor gets to see it.
Its Nicola’s imaging of social media and digital world as the chief proponent what keeps him heading towards the digital revolution where he reaches out to his fans just by a click and turning eccentricity into a popular culture.
