With more than 145 years in the business, Louis Vuitton is more like a religion now – with a set of luxury codes and its followers. The highbrow fashion label and its index of cult goodies, varying from travel suitcases to scarves, witnessed an appendage with a Louis Vuitton Condom of late.

The kind of LV idealism, or better we call it idolism was demonstrated by a Georgia Republic architect IrakliKiziria when she came up a luxury Louis Vuitton condom, enveloped in the label’s brown packaging and adorned with raised letterings.

To your slight surprise this $68 rubber has no affiliation with the Louis Vuitton Company as it has been designed by Irakli in collaboration with Design Provocation as a design project. Launched on world AIDS day, the proceeds from the product are to be donated to amfAR, The Foundation for AIDS Research.