Gucci announces a new multi-year partnership with Charlotte Casiraghi and her show jumping team. She debuts as a promising rider in The Global Champions Tour in 2010 and 2011. This initiative follows Gucci’s decision to return to the world of equestrian sponsorship last December, after a 20-year hiatus, when the fashion house assumed the Title Sponsorship for the Gucci Paris Masters.
The Global Champions Tour, which features the world’s top riders, starts on May 7th in Valencia and then travels to Hamburg, Turin, Cannes, Monte Carlo, Estoril, Chantilly and Valkenswaard before coming to a close in Rio de Janeiro on August 29th.
Charlotte Casiraghi will participate in these show jumping events wearing an exclusive equestrian wardrobe, including clothing and accessories, especially designed for her by Gucci Creative Director Frida Giannini. The riding wardrobe Giannini has created for Casiraghi is highly technical but luxurious and features distinctive bearings of the House’s own heritage, including the green red green web as well as the Gucci Crest and the finest of materials.
Gucci has long been associated with and inspired by the sporting glamour of the equestrian world. Various symbols – from the horse bit to the web striped girth strap – have become iconic symbols since Guccio Gucci first appropriated them in his designs. Charlotte Casiraghi’s grandmother Princess Grace of Monaco also holds a special place in Gucci’s storied past, having been the inspiration for the Flora pattern. One of Gucci’s most memorable designs, this captivating print was first created specifically for a Gucci scarf that Aldo Gucci gifted the Princess in 1966.
