In the modern luxury shopping scenario where in-store-experience counts as much as heritage, value and quality of products, Gucci banks upon it by launching its own Mobile Point-of-Sale program at select directly operated locations in US, Europe and Asia.
The program designed to enhance the Gucci luxury shopping experience wields a technology to create a unique shopping experience and to better serve clients when they are shopping in its stores by enabling the sales associates to spend more time on the floor while simultaneously providing clients with support and assistance.
Sales associates have been equipped with personal Apple iPhone 4S devices on which they can process sales easily and wirelessly email receipts to their customers. The service aims at expediting the sales transaction by increasing speed of payment and enhancing connectivity between the client and the associate. The devices are also loaded with the Gucci Style app as well as utility applications such as Google translator, Google Maps and currency converter. In addition, sales associates are able to allow clients to navigate the Gucci digital flagship at Gucci.com.
The program was recently launched at the Gucci Flagship store in New York City with additional trials at the select locations in New Jersey and Orlando, Florida, and later this year, the Mobile POS solution will be deployed in approximately 30 directly operated stores in Asia and Europe.
About the program, Patrizio di Marco, President and CEO of Gucci, said, “Innovation is a key word at Gucci. We are not only about tradition and craftsmanship. We owe a lot of our success to our ability to continuously innovate, in everything we do. We have a firm eye on the future and this program confirms Gucci’s strong commitment to new technologies. Not only are we setting new frontiers between fashion and technology, but we are also further enriching the touch points between our customer and the brand, thus enhancing the in-store experience.”
