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Inspired by a sense of commitment to the world’s children, and in the spirit of the company’s ‘Forever Now’ philosophy, to date Gucci has contributed over USD 10 million to UNICEF and is currently one of the largest corporate donors to ‘Schools for Africa’. Previously in 2010, Gucci committed USD 1 million to UNICEF in celebration of the initial launch of its children’s collection.
Gucci Creative Director Frida Giannini said, ‘Ever since we first worked with UNICEF in 2005, it has been inspiring to lead this partnership and ensure its growth over the years. Now, we are proud to extend Gucci’s commitment to UNICEF by making a further USD 1.15 million contribution to the many children they serve. When I visited Malawi in November 2009, I saw the difficult situation children face in sub-Saharan Africa where every third child doesn’t get the chance to go to school. I saw that UNICEF’s ‘Schools for Africa’ initiative is successfully giving more children access to a good education, providing a start in life that so many of us take for granted. Through our commitment, we hope to help these children who may otherwise not have the chance to go to school.’