French luxury fashion house Dior is all set to launch their first separate ‘House of Dior’ store in Seoul, South Korea.
Located in the shopping area Cheongdam, the new boutique is designed by French architect Christan de Portzamparc and the expansive interiors of the store are designed by Peter Marino. Spread across six levels, the new building houses a precious Dior cafe headed by Pierre Herme, a VIP lounge for those who like their privacy and a gallery. Two floors in the new Dior store is dedicated to menswear while remaining floors will be devoted to women’s accessories, women’s ready-to-wear apparel and shoes, and fine jewelry and watches.
The store will also have Dior’s very own limited-edition range of accessories and handbags, namely Lady Dior cannage lambskin handbags, ‘Petal’ jewellery and the Tiger keychain. The opening of the store will coincide with the brand’s first ‘Esprit Dior’ exhibition at Dongdaemun Design Plaza.
