When it comes to social media in luxury business then stats suggest that Burberry’s current reign is invincible. With unveiling of its new Spring/Summer campaign on social networking sites, the luxury fashion label attracted attention of its millions of admirers across the globe.

The British fashion house renowned for its propensity toward artistry, heritage and digital innovations was recently announced the world’s most successful luxury fashion brand on facebook and twitter with a record 10 million fans on earlier one.

The secret behind Burberry’s exponential growth in circles of social networking is believed to be the fact that Burberry shares so much unique content exclusively with their followers on social networking platforms while carrying out the different dialogues on different sites.

The latest in the series are three videos from their latest campaign starring Cara Delevingne and Eddie Redmayne, onto their YouTube channel. Moreover, direct contact of Burberry’s Chief Creative Officer Christopher Bailey with fans keeps them connected. – giving people a personal route to Burberry’s domain where others follow practice of elitism. 

Indeed, Burberry was the world’s first fashion house to ‘Tweet talk’, posting images from its Autumn/Winter fashion show on to Twitter – before the models had even stepped out onto the catwalk.