One after the other, advertisements by all the ace labels are getting criticized by the Advertising Standards Agency (ASA) as they believe that the adverts bestowed violated the society norms. The list includes Marks and Spencer, Calvin Klein and Marc Jacobs whose ads are being circumscribed by the ASA.

Marks and Spencer came in the spotlight of ASA for its lingerie ad which focused a female in black hued lingerie sporting a  similar color stocking with her legs spread apart kneeling on a bed and back arched posing her left hand on her thigh and the right hand behind her head. The ad was barred because the agency thinks it is explicitly sexual and unfavorable for a child’s mind. Marks and Spencer has received a legal notice to prohibit the advert from any further display. The ad was created to endorse the labels signature collection of lingerie.

While Calvin Klein’s ad on the other hand centering model Lara Stone featuring its exclusive Jeans X has been restricted in Australia. More than fifty complaints have been registered against this ad by CK. According to the Aussies the advert publicizes ferocity, group sex and rape as the print ad portrayed the model resting her head on the lap of a man while being encircled by three topless men where another is trying to pounce over her. The Advertising Standards Bureau of Australia on the basis of these demonstrations has put delimitation on the ad.

The similar prohibition has been allocated to the Oh Lola perfume by Marc Jacobs posing Dakota Fanning where the 17 year model wearing an arresting short dress was holding the exclusive perfume between her legs. The ad has been stated to be vulgar and sexually preemptive which might affect the children. It is also been defined  by the United Kingdom’s regulatory board (ASA) that the 17 year model in the ad who seemed below the age group of 16 might be viewed as a promotion of a child’s sexual traits . Four complaints were lodged against Oh Lola ad.

The ASA as a result of such kind of portrayal has set up new guidances for the agencies and the advertisers to bring constriction in the public display of any kind of ad.