In their search for India’s talented emerging sustainable designers, Hong Kong based charity Redress and India’s oldest multi-designer store launched The EcoChic Design Award 2015/16 , co-hosted by Tina Tahiliani Parikh, Executive Director, Ensemble, who was accompanied by Christina Dean, Founder of Redress and sustainable fashion expert and designer, Paromita Banerjee.
“The EcoChic Design Award is a powerful platform that is driving change in the fashion industry,” says Christina Dean, Founder of Redress. “Over the last five years, we’ve introduced sustainable fashion education to thousands of emerging designers, influenced global fashion brands to produce upcycled collections and reached millions of consumers. Our expansion to India is a huge step for us and for sustainable fashion as we enter this exciting, talented market to continue to inspire tomorrow’s leaders to be agents of change.”
Giving chance to India-based emerging designers to participate in the world’s largest sustainable fashion design competition, the EcoChic Design Award, challenges emerging fashion designers with less than three years’ experience to create high fashion with minimal waste. Following the online application deadline of 15 August 2015, ten finalists from Asia and Europe will then create and present their sustainable collections at Hong Kong Fashion Week in January 2016 where the winner will be announced. First Prize is the opportunity to design a new upcycled collection for the leading luxury brand, Shanghai Tang. In addition, the best Indian designer applicant will be featured at IMG’s Lakmé Fashion Week in August 2015
