Global jeans giants, Levi’s is all set to showcase at New York Fashion Week in February 2012. Of late the brand has announced that it will showcase its core collections including Red Tab, Vintage Clothing and Made & Crafted lines after an epoch of 4 years.
Staging the catwalk in one of the most premier fashion events in the world will make the brand join the style elites and come out with a force against its denim rivals like Diesel and J Crew.
Though Levi’s had presented its Warhol Damien Hirst capsule collection before in 2007 on the runways of New York but it will be the first time that its core collection will be showcased.
About the showcasing Creative Director of Levi’s Len Peltier told an international publication, “We wanted to show in New York because it’s such a global stage. We are building out our presentation ideas now, and it will be something more interactive than just a runway show.”
