Masaba Gupta show at AIFWSS17
    October 19, 2016

    Reviews by – Mehak Batra

    All eyes were gleaming in anticipation for Masaba’s S/S ’17 show. Her quirky signature style and fun aesthetics were hard to miss in this on too.

    The show started off Maybelline’s vivid advertisement celebrating strong independent women who aren’t afraid of experimenting both with their lives and makeup. This collaboration was united by the love for bold and vivid colours from both the parties.

    The set was beautifully done with city street lights standing on the edge of the ramp setting a party mood for everyone. The backdrop, a slideshow of bright and vivacious city lights, streets and skyline gave an urban touch to the show. There was live music throughout the show from a party band.

    Bold is something that the designer never refrains from. This collection was another get-together of prints, colours and different materials which were paired together to cross boundaries and create new ones. While monochromatic printed materials started the show, a pop of red and pink was seen paired up with the outfits. The palette also included bottle green, electric blue, eclectic orange-golden and hot pink. She presented structured yet simple cut sarees paired with satin shirts in various ways, setting a strong trend the industry. Indian motifs in floral shapes also made it to the designs. Various trends lie asymmetrical hemlines, saree-skirts, co-ord sets and shift dresses made an appearance. An interesting element of using silk slip dresses and bell-bottoms as suits brought back the disco on the ramp. There were crochet crop jackets and midi-length skirts to add to the sartorial feel. The makeup was dramatic and hair in long dreadlocks.

    The show ended in showstopper and the Maybelline’s Brand Ambassador Athiya Shetty, oozing out grace on the ramp as she walked in a black and white structured ensemble. Fearless, vibrant and cheeky, the show represented women of today.

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