Five Victoria’s Secret models, including Adriana Lima, Alessandra Ambrosio and Candice Swanepoel, don football uniforms and helmets, for their first Super Bowl ad in seven years with the tagline “Don’t Drop the Ball” for Valentine’s Day.
In the company’s first Super Bowl commercial in 1999, Victoria’s Secret promoted a webcast of the its fashion show. While in 2008, Victoria’s Secret promoted its Valentine’s Day collection and had record-breaking 103.7 million viewers.
