bThe house of dior announced Robert Pattinson as the new face of Dior Homme ready-to-wear collection,designed by kris van assche. This is the first time that Dior Homme has used a hollywood actor for their fashion campaign, knowing his past relationship since the acclaimed actor has been the image of Dior Homme fragrance since 2012.

For his first photoshoot as the face of Dior Homme clothing line, Karl Lagerfeld (the creative director of Chanel and Fendi) will work behind the lens.

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