HM’s next exclusive designer collaboration is revealed to be with Erdem, the London based designer who is been loved by fashion insiders. To be available in India from November 2017, Baz Luhrmann has used his expertise to bring the collection to life through a unique story teaser film on the collaboration.


The collection is set to be a celebration of some of the designer’s most well-known themes. ‘I am so happy to collaborate and explore my work on a whole new scale including menswear collection, which I have never done before, says Erdem.’

Whilst Luhrmann feels fashion is always about more than just clothing, it is a form of expression – a stand-alone art form.