On March 16-17 over 30 world fashion industry leaders from 9 countries will meet in the very centre of Moscow to discuss contemporary trends and main challenges of the fashion industry. During Mercedes-Benz Fashion Week Russia, the Central Exhibition Hall will become the heart of the primary innovative fashion technologies.
Fashion Futurum, a visionary project of the Russian Fashion Council will focus on rupturing stereotypes of the fashion industry and its transformation in response to the technology revolution.Karim Rashid (Designer, USA), Pascal Morand (Executive President of French Chamber of the Haute Couture and prêt-à-porter, France), Carlos Espinosa de losMonteros (Former Vice President of Inditex Group, Spain), Michael Burke (Head of Industry (Fashion, Sports & Toys), Google, USA), Scott Emmons (Head of the innovation Lab, Neiman Marcus, USA), Danilo Venturi (Director of Polimoda, Italy), Covadonga O’Shea (Founder of ISEM Fashion Business School in Madrid, author of the best-seller ‘The Man from Zara’, Spain) and other visionaries will become speakers and mentors in the Fashion Futurum Conference.
For the first time one will see artificial intelligence that designs clothes, an independent robotic assistant for business, a virtual fitting room, IT multi-functional clothes that change colors depending on the wearer’s mood, fabrics modified by ion-plasma sputtering, VR & AR cyber clothes and other tech initiatives.
