Fashion has a new destination as it encompasses the home sweet home in its glitzy galaxy. The very style avante garde edition to fashion spaces is added by Carpet Couture, a brand unleashed to fame BY Rashi Bajaj. The art of carpet creation is ascended to a new high by offering not only custom made carpets but innovative designs in line with International Lifestyle experience which would turn carpets into pieces of art.
Rashi Bajaj is the principal designer and proprietor at Carpet Couture by Rashi. After completing her schooling from Welham, Dehradun, she went on to complete her Bcom (H) from Lady Sri Ram College, Delhi post which she completed her post graduation in business management from SCMHRD, Pune. Though she had a promising corporate career ahead in Infosys, (where she worked for almost 1 year) she did not take long in deciding to follow the untraded path, her real calling – designing carpets, and joined family business in 2008. In 2009, she launched her own label, ‘Carpet Couture by Rashi’ probably being the first Carpet Designer in India.
‘Carpet Couture by Rashi’ is turning carpets into embellishments to compliment décor without which no house/office will be complete. The USP lies in the designs which are extremely contemporary and chic. Though made in rural India by skilled craftsmen, each Carpet is designed keeping in mind the modern set up and is meant to harmonize the current trend of ‘straight line furniture’.
Rashi never encourages any one to buy the premade pieces from her store and instead asks them to choose a set of few carpets and then takes them to their house and then customizes and designs the carpet according to interiors and décor of the room where the carpet is to set.
The ‘Carpet Couture by Rashi’ has travelled far and wide and has received immense appreciation from clients from countries like Greece, Poland, UK and Belgium. In India she retails from her store in Lado Sarai, New Delhi and the price range begins from Rs 200 per sq ft which goes upto Rs 1000 per sq ft.
