Lately, Rihanna was spotted sporting a pair of Puma’s celebration her new appointment as brands Creative Director. She’ll also become a “brand ambassador” for the company alongside star athletes like sprinter Usain Bolt and soccer player Mario Balotelli.
Puma said in a statement that the multi-year deal starting in January would involve Rihanna overseeing women’s line of clothing with a focus on training category. Puma Chief Executive Bjorn Gulden said that finding a top name for women’s training was important to complement the brand’s strength and Rihanna was a natural choice seeing her charisma and global profile.
