It’s the Sport-Lifestyle brand Puma which brings fun to the sports sphere with the launch of ‘Puma Social’, a campaign bringing together after-hours athletes from around the world, along with a collection symbolizing the fusion of sport with lifestyle into everyday life.

The Puma Social campaign and the collection of footwear, apparel and accessories is about celebrating the lesser-known games played among friends and the amateur athletes at one point or another.

The Puma Social collection for women pays homage to amateur athletes and is more about a distinct lifestyle. It’s comprised of lifestyle graphic tees, belts, casual pants, handbags and suede footwear.

The campaign is launched via Puma Social Cards Mobile Application which showcases the distinctive characters that make up the universe of late night revelers. The app comes loaded with pre-designed and customized archetype templates, encouraging after hours athletes to unite in celebration of late night and after-hours fun.

It captures the spirit of social stereotypes, playful party superstars and bar-sport warriors, allowing users to label their friends in the best way possible and share their shots on the facebook page of Puma.