Gap, announces the holiday ‘Meet Me in the Gap’ campaign starring actress and Grammy nominated recording artist Janelle Monáe alongside a cast of individuals from different places, backgrounds and genres to collaborate and celebrate the festive season.
The hero campaign video captures Monáe harmonizing with six talented choirs as they “meet in the gap,” performing an optimistic and cheerful song to invite all families to get together, spend real time with one another and find the little things that unite us. Directed by legendary Director Paul Hunter, the video, set in a blank space, embraces the magic of the holidays with the entire cast outfitted in classic Gap crazy stripes styled with cozy seasonal essentials. Through an acapella rendition of Freddie Scott’s original version of “(You) Got What I Need,” Janelle and the accompanying choirs embody the melody and its message of togetherness.
“The Gap has been a part of my life since I was a little girl so it was very exciting to be involved in this campaign,” said Monáe. “I love the unity of the ‘Meet Me in the Gap’ concept. It really reflects the idea that although we may be from different parts of the world, when we come together, we can create something magical.”
“As a brand, holiday has always been a memorable and emotional moment for Gap, marked by crazy stripes and togetherness,” said Gap chief marketing officer Craig Brommers. “This holiday season, we offer an invitation to families from all over the world to get together, spend real time with one another, and ultimately, meet in the Gap”.
