Hall no. 18, Pragati Maidan is all set to handle the mounting fashion-o-meters from tomorrow, as the idea of five days of thrilling drama is capturing the curiosity of every fashionista to rush to the venue. The grandest and the most extravagant of Indian fashion, the Wills Lifestyle India Fashion Week with its Autumn Winter 2011 edition is merely few hours away.  As the clock strikes 2 tomorrow, fashion will glitter at its best with a force of 141 designers spilling their creativity to be felt, sniffed, licked and wowed.

 Fashion Design Council of India (FDCI) promoting the undiluted business with absolute fashion has this time been supported by The Ministry of Commerce and Industry by facilitating the buyers and media from across the world. But apart from the media, fashion and buyers (almost declared, Bollywood is gonna be truant this time), the biggest of the fashion event seems to be sustainable at heart.

Last time it was the designer ‘Rikshas’ and green wall behaving quite ethically but this time around, the tweet station, scratch wall , green art installations and huge installation by Urvashi Kaur at MSA 2 describing the reappropriation of fabric, are supposed to uphold the green cause . At Spring Summer 2011 edition, on ramp it was the Wendell’s hard effort to revive the dying art of Kunbi tribe by using natural dyes and fabrics which stirred many socially awakened souls. Besides, Samant Chauhan with his Ahimsa silk and Anita Dongre’s grassroot collection lend ethical angle to Indian fashion which comparatively needs to be riper. Over past five months ethics seem to be pricking many hearts.  The revival of traditional dying crafts and highlighting the extinct Indian languages and cultures seems to be the favourite among designers this time. A lot of Indian mood board with ethical approach and fair trade practice is the order of the Wills Lifestyle India Fashion Week Autumn Winter 2011.


The five days of ethical fashion extravaganza is to be opened by designer Neeru Kumar diplaying the garments using eco-friendly materials which have been developed in house. Similarly, designer Ritu Kumar is going to showcase some of the pieces that are a beginning of a revival project in Kanjivaram. Such ethical approach has been carried by designer Niki Mahajan in her collection with her new world collection by adopting sustainable fashion. The entire collection, be it raw materials, accessories, add on, fabrics and embroideries have all been sourced form left over disused, waste materials obtained from within the factory premises itself.

Virtues are playing with natural dyes and block prints from Rajasthan. Whereas, Kavita Bhartia with her collection titled ‘Relance’- Revival and sustenance is paying tribute to the master artisans sustaining the rich heritage and culture of India. Tarun Tahiliani’s show reiterates the need of the hour, global preservation of natural resources. And,  ‘Breads and Dreams’ by eco chic label ELA by Joyjit Talukdar is an organic line entirely made from organic fabrics

Let’s see how these five days of high fashion (complimented by ethics) and drama, being concluded by Sabyasachi Mukherjee paying an ode to modernism on April 10 unfurls and holds in store for Indian fashion and its followers. 

Posted by : Chaitanya Garg at 02:33 PM