The SS13 season seen to be uplift in the variety and experimentation compared to the previous, the impact of the crisis now has a new direction. The shift of market and consumers has added a complete newness to the whole edition of fashion week.

Major designers were not still ready to take a risk on their call, thus we saw ‘still to the basic brand strategy’. Antonio Marras with his romanticism call with floral prints, followed by Prada’s Japanese inspired flower power and Roberto Cavalli’s  digital flora fauna prints. Dolce Gabbana decided to develop their basic style and focused on culture of Sicily. Arrival of Jil Sander has added continuation to the cleanness of the Brand.
Silhouette: Majorly long and short dresses, narrow  and skinny pants, jackets, long coats. Some light airy dresses from Roberto Cavalli, Giorgio Armani, Gianfranco Ferre, Francesco Scognamiglio and Iceberg.  Clean semi-structured dresses which are very delicately crafted. Double breasted jacket is quite trendy for this season Trussardi and Jil Sander gave a huge focus into it.

Colors: Once again the white color is the major focus, with vary pastel shaded print and aquatic umbrage. Colors, which attracted my attention the most are bright yellow by Trussardi, black & red in Prada, leaf green & baby pink from Marni and bright red along with royal blue on Jil Sander runway.

Prints: As always, summer give a new birth to the prints, the practice and application of flora & fauna saw some newness at SS13. Antonio Marras ‘burst’ with romantic prints in a vary of semi-digital manner, cheetah prints were used by Dsquared2 in a very sexy urban way, Dolce & Gabbana Sicily’s folk countryside prints,  blossoming garden flower s were represented on the runway of Etro, Prada’s flower application in applique and printed ways and the most catchy digital urban prints with layers by Cavalli.

Accessories: Next summer saw some small hand bags and clutches coordinating the complete look. Trussardi saddler style leather bags, Marni black leather bags with silver studs, Marras small white leather bags with piping matching the dress, Dolce Gabbana raffia basket weave bags, Jil sander clean mono color hand bags and Etro flower printed bags. 

The street capture already have some trend matched up for the next season, the black shirt with flat big red half pant, Bright yellow over coat which we saw in Trussardi too and the essence of white – clean, pure and minimal, with embroidery and hand crafted technique. 
Posted by Elga Jazz at 4.15 am