VFNO comes with the next edition this year and will involve 17 countries world wide and from September 6th to 15th will open up the doors of stores and boutiques all over the world for a special night dedicated to shopping. In Milan the party begins of 8th September and then 15th on Rome. And this will be for the third time in Milan and for the first time in Rome.  

Lovers of fashion and shopping crowded streets and shops. The stores proposed endless initiatives that did not cease to intrigue; beautiful breath taking models were presented in windows, painters, musicians and dancers.In many stores have set up photo shoots and workshops, where they were selling t-shirts for charity.  A curiosity? To dispel the association of the ”frivolous” spirit to the fashionista the boom in museum’s visits that for the occasion were open until late with great success!

The most dynamic streets where you can feel the experience the feel was Galleria Vittono Emenuele II, Corso Vittono Emenuele II, Piazza San Babila, Via Bigli, Via della Spiga, Corso Venezia, Via Manzoni, Via Brera, Corso Garibaldi, Via Palemo but you can feel the definite fever in Milan’s most iconic and now legendary, multistore, restaurant and gallery ‘Corso Como 10’ to celebrate its first twenty years of activity, 10 Corso Como last night, on the occasion of Vogue Fashion’s Night Out in Milan, in collaboration with Vogue Italia, has staged a truly special event which started at 10pm until late at night. Many prestigious guests attended the celebration, including names from the international fashion scene, but also a young crowd, who was there to celebrate the anniversary. Soft candlelight and a tropical mood in the courtyard’s lush garden. A brilliant and intense performance, suspended among warm and deep blues and soul sounds, by singer Sarah-Jane Morris, further enhancing a successful soirée, watched by a slightly moved Carla Sozzani. Risotto with strawberries and Mediterranean-style pasta salad, champagne, baskets full of grapes and chocolate delicacies were served.

Overall it was a non stop celebration till late night and the city was in its best fashion culture, just when less then 2 weeks are left for the Milano Donna Fashion Week. So get ready still more to come.

Posted by : Amal Kiran Jana from Milan at 05:21PM