With participation from the world’s most desirable brands and celebrated Indian designers, Fashion Night Out 2012 showcased exclusive designer merchandise, in-store offers, unique product launches and appearances by celebrities for the ultimate luxury shopping experience.

There were Rohit Bal and Shantanu & Nikhil designed T-shirts and Sabyasachi totes designed especially for the night out created by FreeCultr and Uni Style Image. The proceeds from the initiatives will go to the Habitat for Humanity’s Women IndiaBUILDS initiative.

The event was also marked by the presence of glitterati like Alia Bhatt and Karan Johar.

Three unique looks from the campaign were unveiled to the guests who appreciated the finely shot images and the breathtaking jewellery. Praddep Jethani proudly announced Krishika Lulla  the face of his campaign stating her as the new age women who balances work and professional life both astutely and symbolizes success , style and elegance. Guests who shimmered through the night included designer Anita Dongre , Actresses Sameera and Sushma Reddy , Isha Kopikar , Sophie Choudhary , Neetu Chandra, Gul Panag , socialites Zarine khan , Aarti Surendranath. The new Jet Gems showroom at Bandra, Mumbai is truly the final destination for women with a fine taste in design and jewelry.

The store launch came with showcasing of the couture collection of Ekta & Ruchira featuring traditional Indian silhouettes like kalidar, angrakha, lehanga and choli with twist. Rich fabrics like brocade, velvet, silk and benarasi weaves are intertwined together with embellishments, textures and detailing.

The store is around 3000 square feet and is aesthetically done up by renowned sculptor, Narayan Sinha. His installations share the rail space with Ekru’s creations. Moreover, the store is adorned by antiquated photographs, mirrors, urns sketches, chandeliers, benches, lamps and urns.

The evening saw the famous dancer Tanusree Shankar lighting the lamps. The event was well attended by who’s who of the city including Madhu Neotia, Shalini Karnani, Designer duo Dev R Nil, Designer Sharbari Dutta, Preeti Aggarwal, Swaroop Dutta and many more.  
    

The launch of the fashion room came along with the showcasing of creations of designers James Ferreira, Uvi, Myoho, Ritu Didwania, Mal Mal, Ritika Arya Jain, Jool and Taara by Sangeeta Khanna.

The collections reflecting timelessness and minimalism turned out to be perfect for the season of festivities and occasions. James Ferreira presented a special range embodying comfort and sensuality through drapes, irregular tie and dye forms, interesting patterns, colour blocks and an eveningwear line in satin.

A blend of classic, contemporary and fusion styles Mal Mal’s collection reflected one’s own individual personality. Myoho’s creations were a blend of Indian handlooms with a subtle modern sensibility while Uvi presented designs in his signature style with vibrant colours, floral motifs and play with textures.

Coming as a breath of fresh air Ritu Diwania’s fusionwear was a blend of the North Indian Pathan look and European baroque look. The kurtas were teamed up with straight wide legged pants with highlight being the delicate hand smocking on each piece whereas Jool Kurry unveiled a line of Avant-garde, statement making yet wearable accessories, for the first time at Mozaic’s Fashion Room.
On the occasion of the launch, Shilpa Gupta, said, "The Fashion Room makes Mozaic a holistic design and lifestyle store with creative solutions for all your style and space needs under one roof. In keeping with our ethos, each designer has been handpicked and has created a line that is not available elsewhere.”

The event attended by who’s who of the city including Mansi Roy, Radhika Mukherjee, Azmina Rahimtoola, Basab Paul, Rashmi Nigam, Urvashi Kau, Alina and Sana Wadiwala, Shaan Khanna amongst others