For the seventh consecutive season MAC as one of the principal sponsers will support MADE Fashion Week providing young , up and coming designers an opportunity to show case their talent and artistry. In New York city for the fashion week 300 make-up artists opened their kits and unleashed their creativity hitting 80 shows through out the city creating inspirations and setting trends that defined S/S 2013 season.
MAC was backstage at shows for Carolina Herrera, Dian Von Furstenberg , Prabal Gurung , Jason Wu and many others .For spring / summer 2013 MAC tested several new products , including new moisturizing lipstick , a brow gel and pencil , new moisturizers and a palette of lip and eyes shades which is predicted to become a rage among the fashionistas this season. MAC cosmetic’s presence was stronger than and that too beyond backstage courtesy its co- branded events taking place throughout New York Fashion Week.