With every other fashion house or celebrity foraying into the business of kidswear these days, launching their preppy kids lines, Elizabeth Hurley tried to be different taking dyed-in-the-wool stance on ‘Sex lies in the eyes of beholder’ or something like that by launching a line of swimwear for girls and calling it all ‘fun’.

Well, that’s her take but the line of bikinis comprising of animal-print two-piece and a bikini held together by a gold ring apart from other such pieces sparked a flurry of comments accusing the actress for sexualizing the young girls. The concern of mothers, or whosoever calling the range disturbing, or finding it too risqué for their little sweethearts doesn’t hold an answer to this matter – it needs to be debated.

But being a Hollywood-fascinated nerd she imbibes glitz with a big placard reading “I am Serious” and she means her every alphabet. Such is the world of geeks interpreted in an offbeat manner by Delhi-born designer Ashish Gupta at London Fashion Week Spring Summer 2013.

A delight for every sapiosexual the collection comes off as a mélange of street wear and Hollywood glamour. Whether be it birth control glasses, sequined scrunchies or white trainers the run-of-the mill is glammed up by ubiquitous sequins. Channeling geek chic look the designer twisted the everyday silhouettes and layered them with sequins to create the magic.

The dichotomized pants – half denim and half sequined, numerical-printed numbers, one-sleeved dresses, wonky white shirts, skirts and jackets concoct this merry show. The details like elongated sleeves, polka dots, and play with collars and hems are the focus of the collection.   

The Handmade Techniques on fabric such as silk and silk georgette gives this uniquely designed collection a very classy look. The designer has played around with very trendy color shades like mock orange, sea pink, scarlet red, flint gray accentuating with metal flowers, buggle beads and steel gray strip in brush print. The collection targets the modern age woman who is willing to experiment with her looks and is not afraid to step out of her comfort zone.

Treading into unchartered territories the British fashion brand is rumored to have roped in another British sensation Adele to create a bespoke line for plus-sized women. The collaboration of two authentic British labels and that too for something really interesting might create wonders as one knows how to set the fire to the rain, and other excels at making spectacular out of ordinary.

Well, Adele who herself wore Burberry at many occasions including her 2012 Grammys appearance, and looked fabulous inspite of shedding a bucket full of tears will come as a perfect brand ambassadress for any such line targeted towards women who love their cakes and pastries.