11.11 by CellDSGN believes in celebrating fashion every day. For the sake of it, it introduces its SS’12 collection, featuring new designs and cuts, which match the curves of a woman’s body and echo its fluidity of motion.

The latest collection by the label is all inspired by the liberating art forms like contemporary dance and film, with references ranging from Pina Bausch’s ‘café muller’ to Madeleine Vionnet’s revolutionary vision and Dali & Bunel’s film ‘Un Chein Andalou.’

Fabrics like the softest silk crepes, gossamer cotton silks and luxurious satins in bold color mixes of ice blue and yellow, purple and red and black and white are carefully chosen to further promote the potential for expression and motion, integrating comfort and movement, so the garments appear to float freely around the body rather than distort or mold its shape.

The Gitanjali Group, one of the renowned diamond jewellery manufacturers of the country goes innovatively shoppers friendly this festive season with the launch of a unique Gold & Diamond ATM Machine, one stop shop for buying medallions, coins, religious motifs, pendants and jewellery.  

The first of its kind in the world, the ATM was lately inaugurated by Bollywood actor Raima Sen at Phoenix High Street in Lower Parel, Mumbai. Designed like an ATM, the machine dispenses gold and silver bars coins, pendants with religious motifs, as well as a range of diamond studded jewellery.

A part of the larger ‘Go for Gold’ umbrella branding created by Gitanjali to promote the purchase of gold, the ATM will give the consumer a mix of up to 36 options in different sizes, price points and designs to choose from across these categories. The options will be displayed on the touch screen and the payment could be made using either plastic cards or by depositing cash. . The prices will range from Rs 1,000 to Rs 30,000.

Sanjeev Agarwal, CEO, Gitanjali Export Corporation Ltd. says, “The machine is a first of its kind anywhere in the world and will further revolutionize the processes by which precious metals and jewellery is bought. It has a particular significance in India, where usually such items are purchased as tokens to observe traditions on auspicious days. But it also offers choices for occasions like Valentine’s Day, or to a husband who forgot an anniversary or his wife’s birthday!”

In the coming months, Gitanjali plans to expand the network of these ATMs in places with high consumer footfalls such as premium malls and airports to provide visitors with a range of last minute purchase choices for gifting and other needs.