The ninth season of Mercedes Benz Fashion Week Berlin from July 6- 9, 2011 staging its Spring Summer 2012 collections of the designers flocking the city from across the world is being held outside the Berlin’s landmark Brandenburg Gate. 

The four days of fashion extravaganza with every growing season is drawing decision makers, fashion enthusiasts and designers in ever increasing numbers to the city of Berlin. With 50 shows presenting Spring Summer 2012 designs, the event is seen as a show where young designers who often struggle to get noticed in New York, Milan or Paris can highlight their clothes.

In addition to the already well-known runway venue, for the first time there is a presentation space, the Studio, where designers can give free rein to their creativity without being bound to a classic catwalk. The Studio opens the possibility to build unique scenery, and allow the professional audience to roam freely; giving them the opportunity to view the collection up close.

With 14 designers on day one, fashion reined the city of Berlin with exquisite designs by the labels like Escada, G-Star Raw and Diesel. Fittingly, the first day featured a top-quality, diverse programme and captivated guests right from the start.

It witnessed New York fashion designer Marc Jacobs hosting the Designer for Tomorrow show for promising new fashion talents.

The coming days will see interesting collections by designers presenting their new trends including Hugo Boss, Patrick Mohr, Strenesse Blue and Irene Luft.

For Spring Summer 2011,karl lagerfeld has designed a capsule collection for Hogan.

This exceptional partnership between a master of creation and Hogan confers strong energy to the season’s trends. Six pieces: a sophisticated sneaker, a cowboy boot, a clutch bag, a messenger, a trench coat and a jacket. Between strength and gentleness, the allure of the Hogan by Karl Lagerfeld woman adopts parachute silk, leather, suede and tulle – in white, black, navy, cloud, powder, sand and silver.

Karl Lagerfeld’s revolutionary creative vision reinterprets Hogan’s iconic codes and products. The wings of the Italian logo spread out in ton sur ton topstitching, the interactive sneakers are feminised by a double ankle bracelet, the trench coat changes into a jumpsuit, the bags are enriched by graphic elements in leather and suede while the shoulder strap is adjusted into a loop firmly hanging from the cuff.

Excited by this special project, the designer even inspired the film director. An extreme perfectionist, Karl Lagerfeld wanted to go one step further and decided to stage this collection in a short-film entitled, la lettre. set in a Parisian urban scene, passion is the whole epicenter of the movie. Alongside baptiste giabiconi, top model Magdalena frackowiack illustrates the Hogan by Karl Lagerfeld woman: frank, daring, proud, impetuous. The contemporary heroine of a unique and timeless lifestyle.

International Institute of Fashion Technology with umpteen centers across India lately presented some select Indian Students of Designs and Costumes (IIFTians) at the UK Fashion Extravaganza’2011 held by Bradford College UK at National Media Museum (UK).

A delegation from IIFT headed by its founder Chairman Ratnadeep Lal went to U.K. showing IIFT’s designers collection in the Grand Fashion Show held in UK where the young designers of IIFT had showcased their creative designs which was appreciated by the well-known persons of the university.

Speaking on the occasion Mr Ratnadeep lal said, “These types of events give an opportunity to our students to work on international projects and showcase their creative designs on international platforms. Mr Lal also appreciated special project team of British council for giving an opportunity to IIFT for participating with British Designers.”

Whereas, Ms. Michele Sutton, Chief Executive and Principal, Bradford College UK in a speech said that it’s a precious occasion & announced that it is a great tie- up with India (International Institute of Fashion Technology). She also informed these tie-ups are very important for students of fashion design and she was very happy to have designs presentation by Indian designers in Grand Fashion show.

The Delhi based fashion label C.A.K.E by Christine Aranha presents its sophisticated and chic Spring Summer 2011 collection, titled ‘Anemone’.

Inspired by the things around her, the latest offering by the designer is a tie dye line in graphic patterns perfect for the fashionistas this summer. From maxi dresses to body hugging and asymmetrical dresses the collection renders a relaxed yet chic vibe. Beaded, frilled and knotted necklines coupled with plunging backs give a distinct feel to the collection. The earthy summer hues of burnt orange, blue and grey dominate the collection majorly.