London, UK, November 2018 – The next generation Range Rover Evoque was unveiled with an impressive display of capability in London’s creative hub, as British stars came together for the launch, with Bodyguard star Richard Madden joining a host of famous faces on the red carpet, including Taron Egerton, Millie Mackintosh, Hugo Taylor and Mollie King.
Demonstrating the responsibly-sourced materials that are featured in the car, British Supermodel and activist, Adwoa Aboah wore a specially commissioned dress designed by British designer Ashley Williams, which was crafted using the vehicle’s ‘suede cloth’ textile, derived from 40 recycled plastic bottles.
Adwoa Aboah said: “This project has been fantastic to work on. I’m a huge fan of Range Rover and it’s been great to collaborate with a brand that is using responsibly-sourced materials. Working with so many on new trends and materials is a highlight of working in fashion so it’s been interesting working with Ashley and use this suede material crafted from recycled plastics. Now more than ever it’s important to shine a light on the alternatives available, and the new Evoque is clearly influenced by the City and the people living in it.”
The new Range Rover Evoque is a sophisticated evolution of the original, combining unrivalled Range Rover heritage with cutting-edge technology. Designed, engineered and manufactured in Britain – it meets the needs of today’s customers, says Gerry McGovern, Land Rover Chief Design Officer.
Customers have the option to choose responsibly-sourced fabric for the interiors made from recycled polyester microfibres, from items such as plastic bottles – in fact the equivalent of 53 plastic bottles go into each vehicle specified with these seats.
British fashion house Mulberry reimagined sustainably-sourced eucalyptus interior material of the new Range Rover Evoque into a concept luxury travel collection inspired by the SUV. The new weekender bag shape is quilted with the car’s grille pattern and comes in two colour ways: Ebony with ebony trim, or ebony with Oxblood trim.