Gucci feted the Gucci Guilty fragrances and new faces of the soon-to-be launched advertising campaign with a party at LA’s Hollywood Forever Cemetery. Illuminated by a suggestive #ForeverGuilty neon sign, the private event was attended by Gucci’s creative director Alessandro Michele together with the testimonials, Academy Award-winning actor, musician Jared Leto and award-winning singer songwriter Lana Del Rey.

Courtney Love, who has a guest appearance in the video of the new campaign directed by Glen Luchford, was also present at the party.  Guests enjoyed DJ sets from Alex Cameron, Jacques, and Charlotte Lindèn Ercoli aka Charles.