“I found the only industry where women get paid more than men,” said model David Gandy.
Not only female models command more money but they lead the fashion runways with their good looks, heat up ads, selling everything from fashion to fragrances. But being a male model in an industry where females dominate is been a challenge.
Even fashion designers choose female celebrity as their showstoppers, while throng of media persons crowd, asking questions about everything from their personal style sense. Leading male model justifies it by saying, that women buy twice as much as men do,” so that’s what the brands, the clients, that’s what they’re looking at. The general belief is that there is a lower return on investment when there is a male model campaign.” He quickly adds there are pre-requisites: You must be tall, at least 6’’ preferably. You have to be muscular, but not too bulky. You must be lean, but not too skinny, well the demands are equally the same for women too.
Not so long ago The British Fashion Council shortlisted for its Designer Fashion Fund prize, all but one of the nominees was women, with accessories designer Sophia Webster winning the prize . In an industry that’s long been dominated by male designers and chief executives, the new roster of BFC Fund finalists suggests that, at least in London, the tide seems to be turning.“I don’t think that women in fashion is something new, but their growing number and exposure is something which is definitely exciting to witness,” says Caroline Rush, chief executive of the British Fashion Council,
It’s been said before that talent has no gender, while it remains to be seen if male models will ever close the wide gap with their female counterparts.