The Advertising Standards Authority (ASA) of UK has banned Gucci’s Advertisement for using excessively thin model.
The video ad for the Italian fashion brand features several models dancing to music. It concludes with the couture-wearing stars posing on couches and leaning against a wall. While the ASA received complaints about two images of two different models, only one (the image featured above) was deemed irresponsible.
In their ruling, the ASA said:“We considered that her torso and arms were quite slender and appeared to be out of proportion with her head and lower body. Further, her pose elongated her torso and accentuated her waist so that it appeared to be very small.”
However this isn’t the first fashion advertisement that ASA has criticized for featuring thin models. In 2015, an Yves Saint Laurent campaign too was banned by U.K.’s ASA for using a model who appeared “unhealthily underweight.”
Following which, French government approved a law to ban the use of catwalk models deemed to be excessively thin. Catwalk stars now need to have a Body Mass Index above a certain level, or they could face fines and up to six months in jail.
