One of the most awaited and anticipated calendars of the year, the Elite Calendar 2010 previewed the making, exclusively for fashionfad.in. This year Elite has surfaced with conspicuous zeal and refreshed angle conserving the epitomized standards of model and beauty that it has always been associated with. The calendar for 2010 has ventured outdoors for the first time in a quaint little village of Madawa against the cultural backdrop of Rajasthan. The crew comprising of seventeen extremely gorgeous models, conscientious stylist Karan Singh Parmar and internationally renowned Slovakian photographer Martin Machaj, together went on an expedition of capturing ‘Object of Desire’.
, accomplishing justice to the theme, Object of Desire and the showcase platform for our stunning models.”
ost beautiful model, being gorgeous from every angle, with her eyes doing all the talking and romancing the camera.” Martin when coming from Europe had something much sexier and wilder for the shoot in his mind but when he landed it took him sometime to understand and interpret the Indian concept of sensuality. Thus his each shot has successfully achieved a contrast between modern and traditional. Early mornings being the best time to shoot he would rush his entire team to the location as early as 4 o’clock, just before the dawn. Karan who has styled the look and theme for the Elite Calendar 2010, pronounces the subtle yet sexy look. He says, “the looks were pre decided with a lot of potential desire completely escaping vulgarity and Martin has masterfully captured some of the most desirable and sensual shots of the era.
There is a shot where Neha Kapur is completely draped in fabric with no skin showing yet she depicts the embodiment of desire”. Talking about this fun trip to Madawa he recalls working simultaneously for days from 4a.m till 10p.m. Despite of being very well planned and worked much in advance he would sometimes find himself running between the shoot to get an accessory that would exactly match the backdrop.
