This city-based textile designer is an alumnus of Chinmaya Vidyalay, Vaduthala. He graduated from the National Institute of Design, Ahmedabad and did a brief stint at Ecole Nationale Supersieure Des Arts Decoratifs, Paris. He launched his label ‘ROUKA’ in 2013.
His earlier experiences in the fashion world include assistance under the renowned designer Rajesh Pratap Singh in 2010. Thereafter he freelanced with other designer companies doing several block prints and traditional crafts. Before he launched his ethnic label in October 2013, he taught print and woven textiles at the National Institute of Design.
Besides, the designer has had the professional experience if working on a collection for the first men’s fashion week organised by FDCI in New Delhi and got to work on developing Rogan printing for a modern context.
The three things that Sreejith feels passionate about are: the beautiful every day, the textile hand skills and an element of quirkiness. The three things are precisely the meaning of his label name, ‘Rouka’.
He marked a milestone in his career by participating in a platform like Lakme Fashion Week Summer Resort 2014.
He retails his collection at his designer studio in Valanjamblam, Kochi.