She’s the black horse of Indian design, who never disappoints in terms of wearability. Her clothing easily translates across geographies and other artificial constructs such as age, race and point of view. The Namrata Joshipura line fuses contemporary silhouettes with modern interpretations of artisanal embellishments. She believes in a luxe minimalism that is organic yet infused with colour and detail. She prefers working with pure fabrics like silks that give an organic feel, and draws inspiration from her world; from a phonograph, a tree to her daughter Ananya who bursts into a Happy Birthday song every time anything is cut, Joshipura’s designs reflect her philosophy. She never fails to impress with her very strong sense of fashion aesthetics, which she presents in a simple but very creative manner. There is something always exciting to look forward to in her line of clothing. The versatile designer also designs an accessories line that is primarily distributed in the United States to a variety of stores.
Namrata, a NIFT graduate, launched her clothing line in India in 1996 under the "Namrata Joshipura" label. Her innovative designs rapidly drew the attention of a discerning clientele and the support of the press. Her accomplishments in clothing design led to her selection as India’s representative in several International fashion events. In 1999, Namrata represented India and won second prize at the Asia Pacific Young Designer’s Show, held during Hong Kong Fashion Week. The following year, she was the first Indian designer to be selected to participate in the "World Young Designers’ Award Ceremony" at the London Fashion Week and she later presented her collection at the ‘Indian Show" in Sao Paolo, Brazil.
Namrata has also designed the costumes for the award winning Indo-German film "Dance of the Wind" which captured prizes at both the London and Nantes Film Festivals.
Her clothes are retailed in India at her two own stores: The Crescent (Delhi) and D7 (Mumbai). She also sells to an exclusive list of retailers across India and also internationally.
You can catch Namrata at:
Web: www.joshipura.com
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