Designer Jyotee Khaitan is full of spirit and warmth. Immaculate, poetic and eye-catching reigns supreme in her couture lines, embellished with skilful, sophisticated embroideries and modem sensual drapes, is Jyotee Khaitan label’s trademark, which captures the spirit of the modem woman of today’s world. Having launched her label in October 2005, Jyotee’s vigorous quest for elegance and sophistication has placed her firmly amidst the pantheon of designers to be reckoned with.
Her designs perfectly compliment the new generation, using unconventional embellishments and accessories, imparting freshness in each new collection. She launched her Spring Summer 2009 line, titled Faux Bauhaus Chic, at Lakme Fashion Week, Mumbai, in October 2008, winning rave reviews from the cognoscenti. For the Autumn Winter 2009 season, she created a collection titled Emancipation, which was shown at Wills Lifestyle India Fashion Week in New Delhi, and Lakme Fashion Week in Mumbai in March 2009. At WIFW, New Delhi in 2010 and 2012, her collection evoked strong response from domestic and international buyer.
Dr.Shashi Tharoor has been a great admirer of her collections which he describes as "stunning and extremely wearable’. Having draped the creme de la creme of the social circuit, and celebrities to the likes of Prachi Desai, Mandira Bedi, Dia Mirza, Konkona Sen Sharma, Raima Sen, Ritupama Sengupta, and many others, her clothes exhibit joie de vivre and celebrate life in all its facets.
Jyotee likes to assist clients to make the right fashion choices which suit them best. Her studio, Jyotee Khaitan on 5 Loudon Street, Kolkata is a posh and expansive 3000 sq. ft., an apt place for the entire experience of buying with a lounge area annexed to the clothes racks, a separate fitting room, and a feeling of quiet luxury. In New Delhi she is retailing from Kimaya and DLF Emporio.