One of the leading internet retailers worldwide, Amazon takes yet another step towards its dedication to catering the fashion industry and an excellent customer experience by launching an all-new 46,000 sq. ft. fashion photography studio in London.

Scheduled to open next year, this studio is going to be one of the largest of its kind in Europe and will provide images for its fashion business across the continent.

The retailer looks forward to generating more employment in London by opening the studio with 35 new permanent staff, 2,000 employees based in London three offices next year. This number is expected to increase to 5,000 in 2017 when Amazon opens an office in Shoreditch.

Speaking of its fashion business until last year, the e-tailer was able to sell as many as 1 million fashion items in a week on Amazon.co.uk during Christmas last year. While it started to sell clothing in 2008, it has this year geared up its focus in the sector.

As exciting as it looks, let’s see what the overall outcome of Amazon’s fashion photography studio will be like.

Many of the best social networking apps out there have been around for a while, but as smartphones get smarter, so do the apps, as Viber launches its public chats, allowing users to get closer to their favorites.

The leading mobile communications app offering free messaging and HD-quality calls, today announced Public Chats, a new feature that allows users to discover, share and interact with conversations, communities and content on mobile.

Public Chats or live discussions between celebrities and personalities that Viber users can follow. Anyone on Viber can follow as many of these chats as they like on their mobile device or even invite friends over text, photos, audio, video, stickers, web links and more.

With global celebrities, personalities and brands from Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Ayushmann Khurrana, Shaan ,Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan, Saina Nehwal available on public chats, there’s never been a better time to find a social network that’s tailored to your tastes.

Karl Lagerfeld presents Chanel’s latest Métiers d’art collection in Salzburg next week along with an accompanying film featuring Cara Delevingne, Pharrell Williams and many other Chanel regulars like Lady Amanda Harlech, models Baptiste Giabiconi, Heidi Mount and the six year old Hudson Kroenig to name a few.

Titled ‘Reincarnation’, the movie re-enacts a crucial phase in Gabrielle Chanel’s life where she got mesmerised by hotel elevator operator’s jacket while she was vacationing at an Austrian resort in 1954.

The operator is being confidently portrayed by Pharrell and the unusual jacket is to become Chanel’s next fashion icon. Lagerfeld has gathered the fast-paced clip with a lot of humour, wit and historical allusions.

Besides the film also has glimpses of pop art where- a production of a Franz Xavier Winterhalter painting of Sisi (Empress Elisabeth of Austria) lords over the lobby of the hotel, another of Franz Joseph I, Emperor of Austria and Cara and Pharrell dancing some moves as an imperial couple- can be seen.

Meanwhile, the two will also join hands in the advertising campaign shot by Karl for the Paris-Salzburg collection, scheduled to arrive in stores in May 2015.

Reincarnation, however, will mark its debut on 1^st December.