Day 3:
The third day of the very sparkling Milan fashion week unveiled the latest collections of the finest brands existent like Genny, Emporio Armani, Blumarine, Iceberg, Etro, Sportmax, Aigner, Tod S, Les Copains, Bottega Veneta, Versace and Luisa Beccaria.
Greeting the onlookers was Blumarine. The collection seemed appropriately fashioned night wear. Ranging from coats and trousers to the short, above knee-length dresses, Blumarine displayed a lot of glossiness and glitters. The colour range varied from blacks with golden embroideries/prints to glittery prints on sea greens, whites and beiges. Among others, a visible amount of fur had been used for the long coats, jackets and dress sleeves.
Emporio Armani followed on a sky blue ramp. Black being the dominant colour in the collection contrasts with whites, sea blues and greys. A mix and match of formal, causal and party wear, the Armani included everything from formal coats and trousers to long skirts paired with full slleved blouses, long coats, above knee length dresses etc.
The day passed with Sportmax showcasing its unique and stylish collection of animal prints and silhouettes in the afternoon. Among the other major highlights of day 3, Versace was the shining bright as the day fell. In harmony with the bling of the night, Versace unveiled its latest collection, an exclusive party wear. Sexy dresses, classy coats and formal dresses, Versace gave a new essence to the femininity in women. Eye catching factor laid in the colour range, which varied from hot red to sky blue, form shiny blacks to classy whites. Thus, ended day 3.
Day 4:
The fourth day of the fashion week was a battle among minimalist fashionistas like Roberto Cavalli, Ermanno Scervino, Au jour le jour, Gabriele Colangelo, Cividini, Antonio Marras, Emilo Pucci, Aquilano Rimondi, Jil Sander and Uma wang.
This time, Uma Wang came up with a never seen before traditional pieces of long gowns, choghas and skirts paired with blouses, coats etc. The colour range varied from blacks and beiges to reds and maroons. If one looks for comfort and individuality, Uma Wang is the one for her!
Following which was Jil Sander’s formal wear on a crystal white ramp. Catwalking the run way were models dressed up below knee length straight fit silhouettes, long and short coats and trousers etc. Jil symbolized elegance through each piece of her creativity.
In a similar fashion, the other designers unveiled their respective style statements for the upcoming seasons. However, the star highlights included Amanda Lear front row at Roberto Cavalli, the Agnona presentation and Isabeli Fontana, Peter Dundas and Izabel Goulart backstage at Emilio Pucci. At the end of the day, people eagerly awaited the last day of the much enjoyed fashion week.
The Business of Fashion has declared that “change is ongoing”, and has included in its list the campaigns of four Italian brands, as well as those of Givenchy (by creative director Riccardo Tisci) and Kenzo (designer for Cattelan, Ferrari and Talso of Toilet Paper).
This prize rewards Italian creativity, as can be seen in the other two campaigns of Kenzo opted for a partnership with the volcanic Pierpaolo Ferrari, Maurizio Cattelan and Micol Talso, who focused on intriguing images and the playful spirit of the brand, while Riccardo Tisci’s philosophy is the focus of the new Givenchy campaign that alternates between neo-soul singer Erykah Badu, the “talent of the future” Asia Chow, and Maria Borges, in Mert & Marcus’ snapshots.
This sister-in-law designer duo retail through their very own concept store named ‘House of Chic’. Of the two, Jinali is the founder/director of the store, which she kick-started at the tender age of 21. She has also had the privilege of having internships with leading designer hubs like Diesel India, Vogue and L’Officiel. She was later graced by Heena’s association with the brand and the two with their trendy ideas and experiences invented ‘House of chic’ which is also comprised of an in-house accessory line.